About me

In 2016, my journey led me to Memrise, an innovative language learning app, where I joined as a linguist and embarked on a transformative career path. Over the years, I have tackled a fascinating variety of challenges and user problems. I further educated myself on UX Design at General Assembly, honed my skills at the BBC, and thrived as a product designer at KatKin, a premium cat food brand. I have worked on a range of products and at a variety of company sizes, from Series-A startups in ed-tech and the D2C pet care space, to a century-old corporation in the publishing industry.

I view problems as opportunities that demand a thoughtful and empathetic approach. My mission is to craft solutions that not only empower users but also captivate stakeholders, all while producing work I can feel proud of.

My greatest sense of fulfilment comes from embracing challenges, exercising autonomy, and achieving the delicate balance between creativity and practicality.